In sales/marketing language: it allows companies to boost their sales & ROI, reduce advertising budget wastage and optimise their teams performance on the phone by tracking inbound phone calls from their customers.
It depends on who I'm pitching to - if I'm talking to a CEO of a company, they're less interested in how it works and more interested in how it's going to make/save them money.
What is call tracking? It lets you track statistics and recordings of inbound phone calls (usually from your customers) so that you can identify trends, strengths, weaknesses and understand the performance of your sales and marketing campaigns.
Time of day, day of week, failed calls, total calls, caller id, caller country, call duration, hangup reason - all these stats and more are available.
Tip: this tweet is so much more important that saying what the tool is. It positions yourself with a problem the user has instead of just saying what the product does technically.
I had this issue and my conversion went way higher once I made my copy for my user instead of for my product.
