Casual gaming is a fad, like the coin-op games were in the 1980's. You just can't tell great stories or get good user engagement when you are nickel-and-diming people.

If you've "had enough" you should (i) get a PlayStation Vita, (ii) get Killzone Mercenary, (iii) play it through, (iv) get a dev kit.

It's time to "think different"