beautiful PR execution by the Oculus/FB teams. They knew this acquisition would anger members of the community, and they timed this hire/announcement so as to quiet the predicted backlash. Brilliant execution.
Not an explicit PR move, but Carmack is explicitly asking for people to blog about their concerns re FB/Oculus, says he'll read them. He's looking for coherent articulation of risks, not kneejerk negativity, of course.
I think it will do some good on the dev side of things (ie: maybe Notch reconsiders), but for gamers I don't think Abrash has the requisite cachet to overcome their distaste for FB.
That said, when the consumer Rift is released I'm sure they'll fall over themselves to go buy it so it's probably not a serious concern.
