It could be a new tech. While there are quite a few BMS chips available around, from a bunch of companies [ http://liionbms.com/html/BMS_IC_table.html ] it is possible that they did some careful research onto what charging cycles are used in these products and found charging cycles that work even better for particular battery chemistries.
On the other hand, research is tough and it is so much easier to learn about the existence of a few hot words (like BMS), file a provisional patent and smooth-talk an investor or two with 'BatteryOS platform' . Considering that they are comparing their charging cycle with the "conventional" charger and throw words like "Chevy Volt, which only charges its battery to 50 percent capacity" I'm finding this scenario as a more likely one.
Still. It is not like I wouldn't like having more well designed LiIon BMS/charger combos on the market! There aren't many available and it's always nice to have more choice! So good luck!
Looked at it a bit more, I think this story could be a good illustration of confirmation bias in research [1].
They've probably tried their best, but it is really really really easy to make a mistake when you are designing an experiment. Or post-processing your experimental data. Or plotting the results. Or doing your math.
As it was noticed in the comments below, it looks like in that particular case an outcome of an experiment was decided using insufficient (n = 1) number of samples [ http://www.getbatterybox.com/bos.html#highexpl ]. Also there is at least one mistake in the math, a 50Wh battery can not be charged from a discharged state to 80% by 5 Volt 1 Amp power source in 4.5 hours [ http://www.getbatterybox.com/index.html#faq ]. The math is wrong.
[1] As per Wikipedia article: confirmation bias (also called confirmatory bias or myside bias) is the tendency of people to favor information that confirms their beliefs or hypotheses. People display this bias when they gather or remember information selectively, or when they interpret it in a biased way. The effect is stronger for emotionally charged issues and for deeply entrenched beliefs. People also tend to interpret ambiguous evidence as supporting their existing position.
On the other hand, research is tough and it is so much easier to learn about the existence of a few hot words (like BMS), file a provisional patent and smooth-talk an investor or two with 'BatteryOS platform' . Considering that they are comparing their charging cycle with the "conventional" charger and throw words like "Chevy Volt, which only charges its battery to 50 percent capacity" I'm finding this scenario as a more likely one.
Still. It is not like I wouldn't like having more well designed LiIon BMS/charger combos on the market! There aren't many available and it's always nice to have more choice! So good luck!