We don't know when the commercial started airing but it was probably in the last couple hours. So far our usage is up about 100%, but we expect a delay since it normally takes a while after people hear about Bump that they find a friend to try it out.
Unless we find out a reason it will hurt us we plan to eventually release our download data with analysis to the community to help understand the effects of big PR (we were also the Billionth app downloaded).
I have heard of someone else getting on an iPhone add, and they got a call from Apple before it went to air, asking for permission. Bump must have forgotten to tell us, or maybe they just don't love us.
Apple let's you know you are being considered (you need to sign releases and stuff) but we didn't know we had been selected until the commercial aired and our server went nuts... No need to jinx it by talking about it early! -jake (Bump)
The app would be so much better if apple allows a setting such that you dont need to run the app to do it. As soon as the iPhone bumps another iPhone, the contact is shared with a notification.
[Edit] Forgot my congratulations to Bump.