Out of pure curiosity, what makes Ansible the best choice for you?

For my team, I decided on Ansible because it was the simplest option (no agents to install, pure ssh).

By the way, that's the same reason I'm investigating using Pallet[1].

[1]: http://palletops.com/

We were coming from Chef where no one knew what was going on. We were looking for something simpler. There wasn't really many other options unfortunately. We're not full-time devops people...hence much of our frustration.