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So are you saying that there are cases where you have a choice like this?

1. Buy the item from Vendor X for $19.99 with Prime "free" shipping (fulfilled by Amazon) 2. Buy the item from Vendor X for $14.99 with $4.99 shipping (not fulfilled by Amazon)

If so, then I would still choose the Prime option. Items that are fulfilled by Amazon fall under Amazon's support and return policies, which are excellent. Third-party sellers not selling under those terms tend to have much less favorable customer protections.

Obviously those protections (and the integrated shipping) come at a cost, but my point is that there is more to it than just "free" vs. non-free shipping.




Great points about customer service and return policies. Also that third party probably isn't shipping is 2 Day either.




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