First off, comparing iPhone users to the overall mobile phone market is misleading at best.
And while I don't doubt that 75% of iPhone users use apps,
"For free applications, only about 20 percent of users return to use the app the first day after they download it, and then it quickly drops off from there. By 30 days out, less than 5 percent are using the app. The chart for paid apps shows a slightly steeper fall-off rate."
The iPhone isn't effectively utilized by the vast majority of its users, who value its cachet more then its applications ecosystem. As sibling points out, all the evidence you need is in the overwhelming success of the device before the app store existed.
"For free applications, only about 20 percent of users return to use the app the first day after they download it, and then it quickly drops off from there. By 30 days out, less than 5 percent are using the app. The chart for paid apps shows a slightly steeper fall-off rate."
The iPhone isn't effectively utilized by the vast majority of its users, who value its cachet more then its applications ecosystem. As sibling points out, all the evidence you need is in the overwhelming success of the device before the app store existed.
http://www.techcrunch.com/2009/02/19/pinch-media-data-shows-...