The app store is not awesome for consumers. Like he says, it is poorly organized (why can't they implement tagging?). Finding something worth spending money on is time consuming and near impossible. Finding something that is free and interesting is also quite difficult. I monitor Pinch Media's feeds, and filter based on free, but most of the apps are worthless.
As for pricing, I think the realistic price for a well developed app is $5-10. I have spent money on a few games, but most of the non-game apps are either useless or targeted at something outside my wants.
A great example of a free app is Word Warp. It is one of my most frequently used apps. Supposedly, they make serious cash from advertising. If it's a game, and worth replaying, you can make good money. Maybe there's a way to do this w/ non-games that isn't too intrusive.
As for pricing, I think the realistic price for a well developed app is $5-10. I have spent money on a few games, but most of the non-game apps are either useless or targeted at something outside my wants.
A great example of a free app is Word Warp. It is one of my most frequently used apps. Supposedly, they make serious cash from advertising. If it's a game, and worth replaying, you can make good money. Maybe there's a way to do this w/ non-games that isn't too intrusive.