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One point is missed: if we start making the small changes in our personal lives, we are more likely to notice the changes that need to happen in our corporate lives -- we are our corporations, after all.

Further, they hint around it in the article, but the single biggest thing that we can do personally is move away from eating and using animal products. I'm still an omnivore, so I'm certainly not doing my part, but I have started eating meat less than I used to.




Further, they hint around it in the article, but the single biggest thing that we can do personally is move away from eating and using animal products. I'm still an omnivore, so I'm certainly not doing my part, but I have started eating meat less than I used to.

Or, don't buy industrially-produced meat. It's quite possible to raise animals in a sustainable manner, but it requires us to not eat meat at every meal.

I think the author is railing on folks who think that by driving a Prius and taking shorter showers, they are saving the world. It's not the practices are wrong; it's that unless they are coupled with a greater awareness of how poorly industry treats our natural resources, they are worthless.




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