Well, I'm sorry to say, you don't look safer. The URL changes from knoxpayments to paidez which looks super fraud-y! And you're not using good SSL certs. You do realize that you are requesting bank account logins from all your users? I couldn't find any information on your web site to help me determine if I should give you my online banking credentials.
I agree, we've done a pretty bad job of explaining and presenting ourselves thus far.
I'm not making any excuses, but we spent the last year building, speeding up, and securing the engine that handles the connections to bank accounts and the system to process and guarantee "good funds" ACH payments. We had an opportunity to go to Launch 2014, and even though the front end presentation of everything to the user was, in a word, "fucked", we made the decision to go and do the best we could to make it usable. This thread alone has helped me find a lot of the "anxiety" points people are having, and the customers I talk to everyday are getting me more. You'll see Knox back on HN soon with a much, much improvement experience.
