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Perhaps a disclaimer on F2P games might help:

"Knowledge of the presence of persuasive mechanisms in a technology may sensitize users to them and decrease their efficacy. Therefore, in some cases, such knowledge might diminish the effectiveness of a generally positive persuasion. This reasoning led us to our design principle: The creators of a persuasive technology should disclose their motivations, methods, and intended outcomes, except when such disclosure would significantly undermine an otherwise ethical goal." [1]

I like the idea of transparency into a company's motivations beyond corporate doublespeak, although not sure how one can enforce transparency.

[1] Toward an Ethics of Persuasive Technology. Berdichevsky, D. and Neuenschwander, E., 1999.




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