You left out a lot of context for that quote. Here's the full paragraph:
> No wonder I feel guilty as I’m driving my children to see “The Lego Movie.” I should be taking them on a long hike or handing out aprons and baking cookies. But we aren’t doing those things; instead we spend our weekends hunched over expensive plastic bricks, and now we’re going to watch them on the big screen. I have filled my daughters’ empty minds with a blind devotion to an indifferent commercial empire.
The issue isn't just the ads, or just the expensive bricks, it's how the two come together to form a feedback loop. The kids enjoy playing with legos, so they want to see the movie. They see the movie, which makes them want to buy more bricks. Lego Movie 2 comes out and the process repeats. The main thing the author seems to dislike is manipulation.
> No wonder I feel guilty as I’m driving my children to see “The Lego Movie.” I should be taking them on a long hike or handing out aprons and baking cookies. But we aren’t doing those things; instead we spend our weekends hunched over expensive plastic bricks, and now we’re going to watch them on the big screen. I have filled my daughters’ empty minds with a blind devotion to an indifferent commercial empire.
The issue isn't just the ads, or just the expensive bricks, it's how the two come together to form a feedback loop. The kids enjoy playing with legos, so they want to see the movie. They see the movie, which makes them want to buy more bricks. Lego Movie 2 comes out and the process repeats. The main thing the author seems to dislike is manipulation.