Sometimes I wonder if dogfooding has gone too far. With respect to the OP, I see so many... products like this which seem very oriented towards the teams building them. Witness the example page. I'm trying to imagine another field where co-workers could conceivably feel unsatisfied with the level of real-time connectivity they have now. Ranchers? Astronauts? I can't think of one.

But I guess I'm something of a Luddite, with my flip phone.