I immediately become furious when I have to speak to someone on the phone because I assume, from years of experience, that the person I'm speaking to will be useless. Not because they aren't intelligent, but because they simply aren't given the authority to solve my problem. It's an unfortunate side effect of the tiered support system. Most people are calling because of a PEBKAC error, but I typically have a much better understanding of the problem and of the solution that should be instituted.
If you can be un-furious long enough to consider that you might have a blind-spot, here's what I can tell you about the company I am referencing:
- they are well-loved
- it's highly likely that you are their customer or know someone that is
- it's flat, not tiered (there's no "supervisors")
- the system I'm describing is working specifically because those people that pick up are carefully trained and well paid North Americans that are actually subject-domain experts
The key detail and the reason I'm replying is because I know that what I described is working and you're not allowing yourself to imagine the possibility that it could actually work just fine.
I'm sure support via phone can work. I'm just saying that it usually doesn't. For exactly the opposite reasons you give. Most call center employees aren't especially technical, have little or no training, and are basically forced to stick to a script. I'm not saying it's their fault, quite the contrary. But because of these experiences, I'm automatically put off by the idea of speaking with a phone representative.
All this particular business did was tell people that if they have a time-sensitive problem, call them and get immediate help.
Delaying replies to emails solved a number of problems and streamlined the exchange. Everyone seems happy.