> Well, they added the nice "feature" of bugging you sign up for partner offers, whether loans, credit cards, or whatever.
That was the whole business model that Mint was based upon. They'd give you the service for free, and make money on lead-generation.
When they were a startup, they could afford not to be quite so annoying about it. Now that Intuit owns it, they can no longer keep burning cash. They have to show that they can make a profit. If lead-gen won't do it, then they'll have no choice but to start charging.
That was the whole business model that Mint was based upon. They'd give you the service for free, and make money on lead-generation.
When they were a startup, they could afford not to be quite so annoying about it. Now that Intuit owns it, they can no longer keep burning cash. They have to show that they can make a profit. If lead-gen won't do it, then they'll have no choice but to start charging.