Infomercial as in Don Lapre, or even a late night WWE promo. Better yet - a late night ORIGINAL ECW video, with real promo's... commerical, video commercial -- sell your start up and save some money by grabbing some free ad space on CenterNetworks.

This sounded like a fun way to get your company name out there. You have to make an infomercial and then a few judges give you some feedback on your delivery. If you're the best then they give you free advertisement on their site for a month.

It might be more fruitful to spend that time on developing and brainstorming, where it is being put to its highest and best use.

Well I'd assume that a company would already be far along with development and brainstorming if they're looking for publicity like this. All they are expecting is pretty much a sales pitch, which a startup is probably already used to giving anyways. If not, videotaping yourself in such a way might be more important then developing or brainstorming.

Infomercial as inthe kind you see on TV, or just some super dooper presentation whipped up in 3dsmax/premiere?

They seem to just be looking for you to present your company in a creative way.