Sharks are doing what sharks do: they don't have a choice. People acting like sharks? They can choose other paths.

I get that they're responding to the incentives. Which is also fucked up. But I can hate the player and the game.

You imply the web is the blue ocean? :)

I've experienced countless hotlinkings, rippings, clones, insults, DoS attacks and cybersquattings as a former Flash game developer. Luckily, I have not been involved in any trademark issues, but it is happening also on the web, isn't it?

I didn't imply anything about the web.

I was just referencing the ideas in this book (with which I have no affiliation): http://en.wikipedia.org/wiki/Blue_Ocean_Strategy

It's very risky for your business to depend entirely on the closed platform of another business. It really shouldn't be surprising that 'sharks' are ripping off smaller developers in these marketplaces. They've proven to be better adapted to the rules of the game.