Your pricing/trips page (https://flightfox.com/trips) is really lacking some direction and information. I can easily see new Flightfox users being really confused. I was slightly confused and I've used Flightfox twice before.
I would suggest carrying over the 3 steps graphic/info from the main page to the top of the /trips page. But more importantly, you really need a better breakdown of exactly what those prices are. Even the "Guaranteed" keyword seems out of place and confusing. What exactly is the guarantee? That you'll charge me $149 no matter what?
Your create trips page is also lacking a bit of focus to me. Would be useful to have some more tangible examples of trips and example trip descriptions. I'm sure if you provided a simple example/template, you'd reduce some initial friction on first contact with an expert.
Hi brett, we're working madly on this now. We built the new version from scratch (very little in common), so we're a few-week-old startup all over again.
We can imagine these products being their own page with details, testimonials, examples, etc. Something like http://elto.com, whereas our current page is more like the 99-designs one.
Just wanted to mention, "clarifying" our products/pricing is priority #1.
I am glad to hear that. If I understand your product I'm a prime target: once or twice a year I plan travel where my flexibility in terms of airport, days, etc. is far too complicated for even the ITA matrix (the best flight search I know of). And I'm also about to plan international travel for an anniversary, and would love to get some help and a deal on that.
But I'm terribly confused what category I fit into. For the first case, am I multicity or within North America? For the second, am I a group, ultimate Euro trip, super cheap business, ...?
Hi prawn, rightly or wrongly, we live by the "launch fast" maxim. Sure we had some test data, but a change this big was always going to be a huge leap of faith. So we needed to get it out to confirm previous findings before worrying too much about conversions.
On that note, the risk wasn't just a different format but everything that goes with real-time communications. Not just web sockets or whatever tech, but a real-time human marketplace. The previous format afforded us a lot of luxuries with regard to resource planning and "load balancing". Now with real-time, it's quite tricky. I suspect this is a challenge for Uber too.
I would suggest carrying over the 3 steps graphic/info from the main page to the top of the /trips page. But more importantly, you really need a better breakdown of exactly what those prices are. Even the "Guaranteed" keyword seems out of place and confusing. What exactly is the guarantee? That you'll charge me $149 no matter what?
Your create trips page is also lacking a bit of focus to me. Would be useful to have some more tangible examples of trips and example trip descriptions. I'm sure if you provided a simple example/template, you'd reduce some initial friction on first contact with an expert.