> I'm not sure what Adobe or salesforce have to do with marketing

They're some of the largest players in marketing and analytics, especially since Adobe's $1.8B acquisition of Omniture in '09.

http://www.adobe.com/solutions/digital-marketing.html

http://www.salesforce.com/marketing-cloud/overview/

Adobe are huge in the enterprise analytics world. I would argue they are kind of shitty at it but they are huge all the same.

so you're telling us you don't know what content creation or CRM has to do with marketing?