Agreed. We think this approach is brilliant and suggests Google sees the TV as merely another screen. Chromecast combines the web dev model with the processing power of PCs (and mobile devices), making it a more flexible and powerful way to reshape the TV as another computing endpoint. Most importantly, Google innovation no longer is constrained by TV manufacturers and their divergent interests. Here's a Google game console: screen (TV) + processing (PC) + controllers (mobile device).