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And is this actually realised as a savings to the consumer? I'd imagine it works more like selling advertising space. The bloatware is another source of revenue. Not a means to lower prices.

If they were really concerned about maximising consumer value, they wouldn't keep picking dumb prices that end in '9.99'.




Prices are mostly determined by the competition and not by the seller. Say Sony manufactures a laptop at $100 and Lenovo at $102.

If Lenovo has to be competition they have to somehow shove off that additional $2 required to make themselves on par with Sony.

So every penny counts.




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