So basically Apple still wins in terms of CASH whereas Samsung will have noticeable presence in the market with low profit. But then eventually few years later if this same trend continues provide Samsung still can survive on low profit, Samsung will have majority % share of consumers with their device which in turn will start adding profits. There only $7 Billion people on the planet who will Apple sell their iPhone if the Samsung (and others except Apple) captured most of them? Also, due to the high cost of smartphones and contract terms it's not easy to upgrade the device.