This guy reminds me of the Poochie character from the The Simpsons. Poochie was a dog on the Itchy and Scratchy show that they created to try and make the show more edgy and cool. Poochie wore sunglasses, a backwards hat, and carried around a surfboard saying hip things.
Seriously though, Poochie had no substance---that was the joke. This guy has brought on some real change at T-Mobile, and consequently the US wireless industry. Unlocked phones? Free roaming? I never dared hope!
