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In the interest of philosophical discussion... why is maximizing profit using knowledge of consumer behavior "evil" so to speak?

I wouldn't go as far as saying this auction idea is 'evil' but I personally feel it is morally dubious. This site was put together by probably quite talented people with knowledge of game theory. How are these people using their talent? To make the world a better place, to forward the human race or to take money off others who are more ignorant than themselves?

These auctions have losers who lose money and gain nothing. Maybe those who lose enjoy the chase. However, I personally wouldn't be comfortable working on a system such as this.



and now that you can use bids as credit towards the retail price if you don't win the auction is this negated?


Actually yes.




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