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InCall Advertising - A Startup Idea (aleveo.com)
3 points by dejan on July 10, 2009 | hide | past | favorite | 7 comments



The background melody ad thing is actually a nice idea (I wouldn't accept it, but some would) but I think the time for major cost disruption in the telcom space is ripe so this biz model will have a limited life span.

I have heard that AT&T in the '80s (before the breakup) determined they could put every home in America on a fixed $20/month payment and allow unlimited calling. Keep in mind this before digital switching, which should make it even cheeper now.

Enabling every cell user or land line user in the U.S. to have unlimited calling for a low fixed price is achievable. What makes it not happen is lack of regional competition (sure, there may be several cell providers in your area, but only one has great coverage) and this happens due to lack of teeth in bills from Congress. We're still waiting for cell providers to let us use unlocked phones like most of the rest of the world.

I think the telco's days are numbered. Consumers have known for a long time they are getting ripped off. This lengthy recession (call it what you want) may cause pressure on Congress to provide some relief. We may very well finally be able to buy an unlocked phone for less than $200 and use it on the most competitive carrier with no long term contract. When that happens, you will get your unlimited calls for $20/month and only the poorest of the poor will use such an advertising supported service.


I'm pulling the "this is the worst idea I've heard" card here


Could you elaborate why?


The first time that would happen to me I'd hang up. And I'd never ever call back.


I don't understand what you're saying. This is supposed to be a plan that you get. Basically you choose it, and then get a free call or lower cost. You have noises in the background anyways. Blurring them with something better isn't really disrupting the call?


This smacks of subliminal advertising, it's not 'done', possibly even illegal, it certainly is in film and television advertising.

There are two sides to a phone call, a caller and a called person, afaik they both hear the same sound.


Advertising is by default subliminal.

Not necessarily true. Example: when your credit is about to expire, you get a notification that the other side won't hear. Two sides in a call can hear two different sounds.




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