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What a strange time to release something...a week before Christmas, after Black Friday/Cyber Monday, and after the "deadline" of December 15 by which most retailers guarantee delivery before Christmas.



It's targeted as a work machine, which isn't really subject to seasonal Thanksgiving/Xmas buying, not much at least. I'm guessing the demographic of people dropping $3-6K on shiny Xeon-shaped garbage cans as Christmas gifts is pretty small.

That said, I suspect they wanted to release this one earlier but hit some speed bumps.


The business equivalent of Christmas gifts is "we have to use up the whole budget by the end of the year or we'll get a smaller one next year."


Hey office IT department. Spent all of your 2013 budget? About to have a 2014 budget become available to you? Look what we've got!


Nice way as a contractor to knock down your taxable income for 2013...


Is it really? Look at the bundled software, iMovie and Garageband and all the rest.

It's a consumer machine, like the G4 Cube, not a professional workstation.


For some reason I don't see $5000 computers with workstation-class dual-GPUs being popular stocking stuffers.


On the other hand, they are one of a very small number of workstation-class machines that might fit in a stocking.


Apple did say "December". They dident say you would GET it in December, but it would be available to PURCHASE in December... Same with iPhones these days... order online, 3-4 weeks before you get it...


Well, being able to purchase it in Dec 2013 vs Jan 2014 may be very significant for budget or tax reasons, regardless of when you take delivery.


Think of it as a holiday surprise.




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