Yes, this is a good idea, hotmail should do the same to promote whatever MS is p...

snogglethorpe · on Dec 13, 2013

To be fair, MS's "new image format" (JPEG XR) actually seems quite a bit better than Google's "new image format" (WebP)...

JPEG XR actually adds significant features like OpenEXR- and radiance-compatible HDR encoding, whereas WebP is basically the same old 1980s functionality with better compression.

So while there's something slightly sketchy about doing this, I'd say the world would benefit more from MS doing it than from Google doing it...

[I use gmail and other Google stuff, and have an Android phone, and generally hate MS, but it's very hard to be enthusiastic about WebP...]