As long as these companies build the best tracking engines the world has ever seen, that can identify anyone and everything they're doing, it's just a matter of time before governments get their hands on that data, legally or illegally. It's just too tempting to pass.
If I were Google I'd start thinking long and hard about how to solve this problem, and try to make money by actually being on the user's side when it comes to privacy, not against them. Google will ultimately fail if their goals aren't aligned with those of the users anymore.
http://betanews.com/2013/12/09/tech-giants-surveillance-refo...
As long as these companies build the best tracking engines the world has ever seen, that can identify anyone and everything they're doing, it's just a matter of time before governments get their hands on that data, legally or illegally. It's just too tempting to pass.
If I were Google I'd start thinking long and hard about how to solve this problem, and try to make money by actually being on the user's side when it comes to privacy, not against them. Google will ultimately fail if their goals aren't aligned with those of the users anymore.