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Gmail Strips Email Marketers of Data with Image Caching (searchenginewatch.com)
3 points by JohnTHaller on Dec 9, 2013 | hide | past | favorite | 2 comments


I thought this was an interesting development after the three tabs Gmail implemented. It should be noted that marketers have already found a 'trick' to get Google to keep reloading a web pixel bug by serving no content so they can track open rates. But, IP addresses and, thus, geo-location of recipients is now invisible to marketers. And the images will load faster within Gmail for folks who choose to display them.


I don't know why a tinfoil hat would be required to speculate here. As with the cookie proposal, this potentially puts Google into a position where they can profit by further intermediating between the marketer and their target. Or if you prefer, they can help safeguard the privacy of their email users.




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