I really like the idea that a product has legs if people love it or they hate it. If everyone is in the middle, they're apathetic, and you're not on to anything.

I'm relaunching a website I've been running for years and I'm relentless about customer service and community management. I don't know how EVERYONE is going to react that's already a member of my site, but I know some people are going to love it, and that's way better than thousands of apathetic users with only a tiny fraction coming back every day. I can't wait.