I've always found it puzzling that many businesses believe that if they can't fill a job, it can't be because they're offering too low a wage - they invariably say the pay is fair.
If went around trying to buy bread at what I thought was a fair price, and found no takers, my immediate reaction would not be "Well, bakers just don't want to work hard."
It's a hard pill to swallow when you realize the cost of your business critical resources have gone up. I suspect most business sit in denial until their competitors who are willing to pay it and can figure out a working business model begin to eat into their wallets.
If went around trying to buy bread at what I thought was a fair price, and found no takers, my immediate reaction would not be "Well, bakers just don't want to work hard."