Although the basic idea sounds great, I can't help but think this is a scam. I watched the video and bolted out in disgust.
Starting with irrelevant video footage: big-city homelessness and world hunger are different problems; a healthy newborn baby is hardly an example of a malnourished child; several scenes attempt to associate being black with hunger but show well fed kids instead, one even being fed with a spoon by an overweight caregiver...
Then, the video never explains how the system works. Could have explained the idea while you had me watching.
Not to mention that world hunger is not something you can simply throw cash at. It's been done, doesn't work. This is a very complex problem, involving distribution costs, poverty, corruption and many other factors.
And Deepak Chopra? Seriously? You lost any credibility you might have had.
The whole thing reeks of "for every forwarded email Bill Gates will pay $1 to X". Except Deepak gets that $1.
Had exactly the same thought. As good as the idea or organisation might be, I can't take it seriously with him being involved. They would do well to get rid of him from their marketing.
I'm kind of trying to figure out _why_ I feel this way: I haven't specifically hated him before, but just seeing that description and name set something off.
Recent research shows that guilt is not a good motivator for behavior change. People are already struggling with their own health problem, obesity, and many feeling guilty about it. Adding guilt about poor kids dying of hunger on top of it seems a bit tough.
Dear companies supporting this project, I've got a better idea: pledge a fraction of your profits with a charity of your choice instead of conditioning your philanthropy on some arbitrary metric.