I don't know about real music lovers and underground people, artsy whatever you can be with music, but as a normal music person, listening to music at work, on the public transportation and at home, I just love spotify, and it's one of the rare product I pay for;

It makes it so easy to share playlists with friends, find music (almost everything) and discover new things, it seems perfect for the normal person who listens to music.

I'm glad they raised that and hope they'll do good use of it :)