Again, focusing on the presentation rather than the content, I'm extremely impressed with the integration of advertising on the page, using position:fixed to lock it in place while the content scrolls over it.
If we go with the assumption that advertising is a necessary evil, this isn't a bad direction in which to take it.
Are they using a specific presentation framework or is this a homegrown layout? I agree that the integration of advertising is nearly seamless and does not feel intrusive at all. In fact, when scrolling quickly, I thought the Madden 25 ad was part of the content.
Got it. Changing scores is good so your reviews are worthless and defending EA lies is also good. Polygon is just another game journo blog towing publisher lines.
If we go with the assumption that advertising is a necessary evil, this isn't a bad direction in which to take it.