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Yeah, that barrier is a tough one to overcome. We've found that having an easy entry point (nothing to install, one click signup etc.) lowers the barrier a bit.

Also having some kind of free tier could always be an advantage over hipchat...




HipChat also has a free tier (for teams of 5 or smaller). https://www.hipchat.com/pricing


Good point. The problem with a tier limited by the number of people is that you take away one of the best parts of a free chat service. Being able to freely invite _anyone_ into a conversation really opens up what you can do.




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