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I think part of the problem with web design at the moment is the overuse of themes and frameworks. Where people really add no creativity to the design.

I've just spent the last 3 months trying to design a site that is original, follows conventions and is responsive.

And there is a point where your just trying to be different for different sake. We are currently ironing out problems. http://whatson.ae/

I did however try to avoid looking formulaic, but certain things just work. The layouts we have are simple and have flexibility. We are letting the content and visuals have the creativity.

I suppose that sums up my oppionion on the matter. The website design itself shouldn't be the message. Its the message your trying to pass on or the content.

I'm personally glad we are moving away from gimmicky elements. I hated having to create big shiny buttons with flashy animations because my boss thought they where exciting.

In fact - some times changing a design is detrimental to a website in massive ways. I left my old job because my previous employer wanted to change the website. After they did, the conversion rates for the site plummeted and eventually they lost a lot of traffic.

Even though the new designs where perceived as more appealing and exciting.

Certains things just work really well, thats why there more abundant.



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