Exactly! Well said austenallred. Most startups fail because they aren’t hitting ... | Hacker News

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		trey_swann on Nov 7, 2013 \| parent \| context \| favorite \| on: Diary of a programmer with no clue about marketing Exactly! Well said austenallred. Most startups fail because they aren’t hitting their target growth rate, not because they failed to build a product that works. You have to fight to grow. Evaluate how much time you spent building your product, and then invest just as much time in growth-related activities.

bsaul on Nov 7, 2013 [–]

that's exactly the conclusion i've reached, at least for b2c apps. marketing needs the same amount of time/money as software development.

mirozoo on Nov 7, 2013 | [–]

I would go a step farther: In many cases (esp. SaaS solutions) marketing takes even more time than the development.

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