>What are you going to do? Expose people posing as lab-rats to millions of combinations and measure their brain activity?
Basically, yes.
Imagine there are no more theaters, because they're huge, expensive money-pits and everyone watches movies on a device anyway. Because everything is distributed on the net, and the net is everywhere people can be exposed to any number of ideas, concepts, and prompts throughout their day. Gestural devices have become, if not ubiquitous, then quite common. Every phone and multimedia device has a camera on it which can read your emotions by measuring your skin's electrical charge or by measuring the subtle shift in your pulse. Everything watches you, notes you. Huge masses of correlated data about you, your friends, your likes and dislikes, even your emotional state over time and space, are being gathered from any number of companies and state agencies. There are attempts to virtually model your behavior and expectations in any number of locations, and these models are constantly refined over time until they begin to become predictive. Most of this already exists in some form or another, if only as prototypes.
So that part at I think is plausible. Or at least concievable. We've been building a vast and intricate Skinner Box out of the internet for years, it just hasn't become that obvious yet. Wait until the real quasi-transhuman augmented reality BS starts to get pushed. Wait until your appliances have their own social media accounts and actually have conversations with your friends. Or until you can have a digital analogue of yourself inserted as a background character into a film and follow it around like a Sim. Or pay to have yourself inserted into an Alternate Reality game, the plot of which is essentially generated on the fly. It just takes a couple of generations for this sort of fine-grain observation and feedback loop to become conditioned as being acceptable and commonplace. It may require redefining terms. I'm reminded of what the Architect said in the Matrix -- that there were "levels of survival" the Machines were willing to accept. What passes as a "blockbuster" or even a "movie" in the future may not bear any resemblance to what we know.
A system more complex than the algorithms currently available will doubtless be necessary, and maybe some fields like comedy will prove elusive, but the addition of the vast amount of data available through the internet and a global, always-on surveillance system may make machine learning more feasible. Your example of McDonald's is apt. They could make better food by hiring more competent cooks, using better equipment, and serving a better menu. But, they nonetheless make an insane amount of money paying people almost nothing to put garbage into styrofoam boxes, and that's only until they can make even more money replacing the people with garbage-into-styrofoam-boxes-putting robots. Quality isn't paramount when your market is billions of consumers who have the attention span of gnats. They can be taught to eat shit and like it on a massive scale, that's already been proven.
Basically, yes.
Imagine there are no more theaters, because they're huge, expensive money-pits and everyone watches movies on a device anyway. Because everything is distributed on the net, and the net is everywhere people can be exposed to any number of ideas, concepts, and prompts throughout their day. Gestural devices have become, if not ubiquitous, then quite common. Every phone and multimedia device has a camera on it which can read your emotions by measuring your skin's electrical charge or by measuring the subtle shift in your pulse. Everything watches you, notes you. Huge masses of correlated data about you, your friends, your likes and dislikes, even your emotional state over time and space, are being gathered from any number of companies and state agencies. There are attempts to virtually model your behavior and expectations in any number of locations, and these models are constantly refined over time until they begin to become predictive. Most of this already exists in some form or another, if only as prototypes.
So that part at I think is plausible. Or at least concievable. We've been building a vast and intricate Skinner Box out of the internet for years, it just hasn't become that obvious yet. Wait until the real quasi-transhuman augmented reality BS starts to get pushed. Wait until your appliances have their own social media accounts and actually have conversations with your friends. Or until you can have a digital analogue of yourself inserted as a background character into a film and follow it around like a Sim. Or pay to have yourself inserted into an Alternate Reality game, the plot of which is essentially generated on the fly. It just takes a couple of generations for this sort of fine-grain observation and feedback loop to become conditioned as being acceptable and commonplace. It may require redefining terms. I'm reminded of what the Architect said in the Matrix -- that there were "levels of survival" the Machines were willing to accept. What passes as a "blockbuster" or even a "movie" in the future may not bear any resemblance to what we know.
A system more complex than the algorithms currently available will doubtless be necessary, and maybe some fields like comedy will prove elusive, but the addition of the vast amount of data available through the internet and a global, always-on surveillance system may make machine learning more feasible. Your example of McDonald's is apt. They could make better food by hiring more competent cooks, using better equipment, and serving a better menu. But, they nonetheless make an insane amount of money paying people almost nothing to put garbage into styrofoam boxes, and that's only until they can make even more money replacing the people with garbage-into-styrofoam-boxes-putting robots. Quality isn't paramount when your market is billions of consumers who have the attention span of gnats. They can be taught to eat shit and like it on a massive scale, that's already been proven.