This strikes me as another variant of the "just 1%" fallacy of the bad old dot-com bubble days. Back then it was common for a startup to enter an industry and use an overly simplistic model to justify the viability of their business. Often it went along the lines of: this market has X (big number) in total annual revenue, if we can capture just 1% (or some even smaller fraction) of that market that's Y dollars (another big number).
Of course, these are just silly math games to hide the true difficulty of their broken business models. It doesn't matter whether you're talking about 1%, 0.0001% or any fraction, that doesn't make acquiring that business easier. The difficulties of growing a business into multi-million dollar revenue territory are still there even if the total market is huge.
There's no shortcut, and even as the market gets bigger there still won't be a shorcut. There are always trillions of dollars on the table waiting for businesses to pick them up, but it typically takes a lot of hard work to build something with any degree of value.
Of course, these are just silly math games to hide the true difficulty of their broken business models. It doesn't matter whether you're talking about 1%, 0.0001% or any fraction, that doesn't make acquiring that business easier. The difficulties of growing a business into multi-million dollar revenue territory are still there even if the total market is huge.
There's no shortcut, and even as the market gets bigger there still won't be a shorcut. There are always trillions of dollars on the table waiting for businesses to pick them up, but it typically takes a lot of hard work to build something with any degree of value.