A few years back Three in the UK did a 'free Skype calls for life' promotion to encourage 3g take-up, of course they have now stopped honouring that promise
- you paid more for the plan than you otherwise would have
- went through "early adopter" pains as three rolled out
- weaved Skype into your business/personal processes, and now have to pay for it, whereas you may have taken another route if the offer were not available
- based financial arrangements around having it available for free
- factor in the time for finding/learning something new and converting your contacts to it if you now abandon skype.
A few years back Three in the UK did a 'free Skype calls for life' promotion to encourage 3g take-up, of course they have now stopped honouring that promise