Fully agreed. Microsoft has shown that boring business is big business and it's continued to generate great revenues for them. They should be marketing this towards business professionals, engineers, digital artists, etc. This isn't a device you lay on the couch with to read; it's meant to be something an analyst can take with him on a business trip. Time and time again I'm seeing Surface ads at bus stops that do not make any sense, like "click in", "thinner, faster", all with very artsy images clearly geared towards the young and hip demographic (even then, the ads poorly convey just how hip the product is).
They need to be more concrete and directed in their marketing. IMO, they should be running series of ads targeted to very specific professions.
The ad I've seen for it on Hulu focuses entirely on a variety of industry professionals using it for work, so I think they're starting to get the right idea.
They need to be more concrete and directed in their marketing. IMO, they should be running series of ads targeted to very specific professions.