That's much better, but still terrible. Its a perfectly forgettable commercial, although I appreciate that they made an attempt to relate to scarf-wearing male fashion designers, an oft neglected demographic.
I don't think it is. I'm no fan-boy either - I use Kubuntu and the only MS think I have is a mouse (the only part of my system that doesn't work, needs replugging half the time to be recognised on startup, only half the time though).
The "your favourite apps, next to your favourite apps" didn't make sense to me without checking back - so they allow a fullscreen app next to a phone-mode app. Seems ... interesting.
This video is so much better at conveying what the Surface offers. I really did facepalm back when the first ad came out and was not surprised at all by the low sales.