Ofcource i cant claim that the sampling group was big enough for us to make a generic judgement. But for the record, we had 10 users testing it in realtime cooking environments and several others we follow closely at our curated community at facebook. What you claim as common typographic sense is not common to everyone, even in the world of design. People follow patterns and those patterns may or may not work for you in your projects. Assumptions are one thing, but validation is another. In a world where everything needs a reasoning, some process is required for answering questions like why this or why not that..