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> From what I can tell, it's fairly new and unique ...

It isn't, and it looks there was even an American company which tried to sell something similar (total meal replacement) in the past and failed. Maybe someone HNer will remember the name, as it was commented on a previous Soylent article.

> ... and still isn't marketed in quite the same way.

It isn't marketed in quite the same way because Abbott (the manufacturer) is a responsible company and is well aware a fully enteral diet has drawbacks.




So it's ambitious and novel?




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