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I have vigorously criticised Soylent in the past. I've tried hard to turn that down.

The reason I hate Soylent is, as several other people mention in this thread, the over-blown claims made in their crowd-funding drive.

Before any work with nutritionists or dietitians the Soylent team were claiming:

> "You can finally join the easy, healthy, and affordable future of nutrition."

> "What if you never had to worry about food again?"

> "For anyone that struggles with allergies, heartburn, acid reflux or digestion, has trouble controlling weight or cholesterol, or simply doesn't have the means to eat well, soylent is for you."

> "Soylent frees you from the time and money spent shopping, cooking and cleaning, puts you in excellent health,"

> "By taking years to spoil"

> "there is much evidence that it is considerably healthier than a typical diet."

Some of these are just enthusiastic US marketing. I'm in the UK where we have stricter rules for advertising, so there's some cultural clash there.

But some of them are sleazy and not truthy.

That bad-feeling is retained by many people, even though the Soylent team are now working with real food scientists and being more careful with the claims.




You have some choice quotes, but here's the smoking gun:

>Soylent is perfectly balanced and optimized for your body and lifestyle, meaning it automatically puts you at an optimal weight, makes you feel full, and improves your focus and cognition.

Not just easy and healthy. No. Perfectly optimized... Automatically puts you at an optimal weight They've toned down the language since saying this, but I think anyone has good reason to be upset over such claims.

Tim Ferriss gave a platform to Soylent on his blog recently, which is one of the best things you can have happen for your product: http://www.forbes.com/sites/michaelellsberg/2012/01/11/the-t... Rhinehart wasn't very grateful, simply because Ferriss showed some healthy skepticism. Here's the whole event:

http://www.fourhourworkweek.com/blog/2013/08/20/soylent/

http://robrhinehart.com/?p=874

http://www.flickr.com/photos/timferriss/9684046788/

One of the last things Ferriss says? I don't want you to fail and explicitly stated otherwise in my piece... That mimics the same attitude a lot of us here have.

Being skeptical of bogus claims isn't the same thing as dismissing something. Or calling it a toy. That accusation is a dismissal of reasonable skepticism.


I hadn't seen that. What a horrible response from Rhinehart. His whole tone is of "I know better than you, and am more rational than you"... It made me wonder if he didn't know who Tim Ferriss was nor what experience he's had.

I'm neither For/Against Soylent, but after reading that I have a fairly negative view on Rhinehart.

As an extra: His response to 1-size-fits-all is laughable, is he forgetting about the 1000s of eating issues people have (gluten, lactose, allergies, diabetes)... Sorry ranting now.


>As an extra: His response to 1-size-fits-all is laughable, is he forgetting about the 1000s of eating issues people have (gluten, lactose, allergies, diabetes)... Sorry ranting now.

Nope, all fair points.


> But some of them are sleazy and not truthy.

As the word is used on The Colbert Report, "truthy" is somewhat sleazy. It means something that sounds like it's true, but which isn't necessarily based on facts.




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