If you only "eat" Soylent, you're doing $9.29-ish a day. At 2.5 meals a day (breakfast is usually pretty cheap, so I count it at half), $3.71 a meal is not bad. If you do a lot of scratch cooking you may be spending less, depending on how fancy. It's about the same as other prepared foods (frozen dinners, etc.) If you eat out much, it's way less. Many people pay more than $65 for a single meal out.
I'd imagine it's similar to or cheaper than most people's food expenditures. If they actually can make it significantly cheaper, it could be a big deal.
I suppose sending it all to one place in big chunks makes it seem scarier, price-wise, which could be a problem for them. Food expenditures usually dribble out. They may want emulate that in their sales model, at least initially (weekly recurring transactions, or something.)
I'd imagine it's similar to or cheaper than most people's food expenditures. If they actually can make it significantly cheaper, it could be a big deal.
I suppose sending it all to one place in big chunks makes it seem scarier, price-wise, which could be a problem for them. Food expenditures usually dribble out. They may want emulate that in their sales model, at least initially (weekly recurring transactions, or something.)