The article's description of what we're to happen if Apple did not have competition is quite accurate and write frightening. Even with the north American market share that Apple has they abuse it where possible.
It is banned from China (AFAIK, they use Alibaba fork). India and Africa are mostly untapped markets. The 80% market share come from America and Europe
Interestingly, in China, and this is personal experience not a market survey, the more one moves away from big brand manufacturers of Android telephones, the more pure / bare-bones / no manufacturer or telecom added applications the Android install is (again, China experience only).
I am sitting in mainland China with an Android phone in my pocket. 518 Yuan can easily buy a bright 5 inch screen, 4 days battery life (my average usage) with WiFi on most of the time, only one manufacturer installed app (Baidu input; being in China, this useful), 1.2GHz processor, 1GB RAM, 2 SIM card slots, SD Card slot (free card included, only 2GB, but free is free), 5MP camera (2MP reverse), user serviceable battery.