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Quite right. In fact the opposite works - and its known as the Ben Franklin Effect (http://en.wikipedia.org/wiki/Ben_Franklin_effect).

The idea is that if I ask a favor of you (to loan me a book, in Ben's case) - you are more likely to become friendly to me in the future.

Its a curious extension of what you mentioned above, by asking you for a favor - which you then grant - you gain a sort of psychological 'credit' over me (I owe you). In fact, because you implicitly recognize that I'm voluntarily offering to place myself in your debt, you are happy to oblige since you recognize the subtle power relationship at work.

I learned about this from a lawyer friend who claims he uses it all the time. If there is someone professionally he want to get to know, he will call them and ask them for a small favor (ie. I can't make the social gala party tonight, could you please take my check with you and drop it off to pay for my yearly dues...etc).



I use this occasionally for social, not professional, purposes and it seems to work quite well.

It’s sometimes a bit tricky to think up a favor the right size for the state of your relationship, but still useful enough to be real. Fake favors don’t work (and are frankly just weird).


Can you give me an example of a fake favor?


Asking for the loan of book you'd won't be reading.

Things like that read false, and mess things up. It needs to be something that actually helps you out, to give the right social signals.


ooh, that's evil and manipulative in the wrong hand. And explains a lot. Humans. All System 1...




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