I've never been a user of TPB so I can't tell you who has advertised there, but there are lots of people out there who will drop $600 on a phone and then jailbreak it so they can pirate 99 cent apps. For a lot of folks there is a clear line between digital content easily gotten and other stuff and they'll pay a lot for the other stuff but will pirate digital content when it is convenient to do so.
I'm not saying this is right, but in my experience it is pretty common. I've witnessed multiple instances of people teaching other people how to torrent including once in a jury lounge in a county courthouse and many times at workplaces that produce digital goods (software) and the general idea seemed to be that if they can get whatever digital thing (eg. the latest episode of Game of Thrones) for free, why not? And yet these are people who drive nice cars, wear nice clothes, and buy lots of expensive gadgets, squarely in the demographic of people that advertisers of non-digital goods like to target.
OTOH, I would suspect TPB (like 4chan) has a problem where advertisers of "upscale" goods just don't want to be associated with the "brand" of the site, regardless of the demographic match. But I don't think the fact that the users are people who want things "for free" is a disqualifier.
I'm not saying this is right, but in my experience it is pretty common. I've witnessed multiple instances of people teaching other people how to torrent including once in a jury lounge in a county courthouse and many times at workplaces that produce digital goods (software) and the general idea seemed to be that if they can get whatever digital thing (eg. the latest episode of Game of Thrones) for free, why not? And yet these are people who drive nice cars, wear nice clothes, and buy lots of expensive gadgets, squarely in the demographic of people that advertisers of non-digital goods like to target.
OTOH, I would suspect TPB (like 4chan) has a problem where advertisers of "upscale" goods just don't want to be associated with the "brand" of the site, regardless of the demographic match. But I don't think the fact that the users are people who want things "for free" is a disqualifier.